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The annual Awards for Excellence in Public Relations; took place at the Shelbourne Hotel last Friday. It was a hugely enjoyable event bringing the PR industry together to celebrate the most successful campaigns over the past year.

Across the last 7 days, Newsaccess monitored #PRAwards16 on Twitter to find out who the key influencers were. The top ten Twitter influencers using #PRAwards16 had a potential reach of just fewer than 500,000 and tweeted almost 160 times.

Key Influencers #PRAwards16

(Note: Top influencers up to end of day 17th June)

The Newsaccess Word Bubble is made up of all the main handles and hashtags associated with #PRAwards16. We can see from this that there was a sense of anticipation and support in the air, especially for the ‘Young Communications Professional of the Year Award’ which was sponsored by Newsaccess.

Newsaccess Word Bubble

(Note: Word bubble up to end of day 17th June)

The #PRAwards16 was trending throughout the day; there were nearly 600 mentions as illustrated below. We can see the peak in activity comes between 3-4pm as the winners were being announced with a total of 177 tweets.

 

Results over time

 

(Note: Mentions up to end of day 17th June)

Young Communications Professional of the Year Award

Newsaccess were proud to sponsor the Young Communications Professional of the Year Award which was won by Mark O'Toole, Account Director at Beachhut PR, who was presented with the award by Newsaccess CEO Stuart McHugh and Wilson Hartnell's Sharon Murphy.

The Young Communications Professional of the Year Award was open to public relations and communications professionals aged 28 or under.

Full list of award winners:

Best Public Affairs Campaign
                   Listen Up Leo 
                   Drury | Porter Novelli
                   Irish Association of Physical Therapists

Best Consumer Public Relations Campaign - Budget €20k or under
                   Durex Cut The Clichés
                   Notorious PSG
                   Durex

Best Consumer Public Relations Campaign - Budget between €20k and €50k
                   Graham Norton Wine Launch
                   TRA Brands The Reputations Agency
                   SuperValu

Best Consumer Public Relations Campaign - Budget over €50k
                   Change is in the eir
                   FleishmanHillard
                   eir

Best use of Media Relations
                   Irish Design 2015
                   Elevate PR
                   Design & Crafts Council of Ireland

Best Sports Campaign
                   An Irish Star in the East - Re-Energising FEXCO's sponsorship of the 2015 Asian Gaelic Games
                   FEXCO

Best use of Digital PR including Content Creation
                   Vodafone Ireland #4GLIVE
                   Weber Shandwick
                   Vodafone Ireland

Best Public Information Campaign
                   Save Roscommon
                   Tempus Media
                   Roscommon Boundary Group

Best Public Sector Campaign
                   NSAI - Check Your Insulation Products and Installer are NSAI Certified
                   Carr Communications
                   National Standards Authority of Ireland

Best Internal Communication
                   Bringing Our Way to Life at Three
                   Three Ireland

Best Communications Campaign by a Charity or Not-For-Profit
                   Team Hope Christmas Shoebox Appeal 2015
                   Walsh:PR
                   Team Hope Ireland

Best Corporate Communication in Support of Organisational Values
                   Lidl Health & Wellness Campaign
                   The Reputations Agency
                   Lidl Ireland

Best Corporate Campaign
                   Ryanair - Always Getting Better Programme
                   Edelman
                   Ryanair
Best B2B Campaign
                   Bord Gáis Energy SME Outreach Campaign 2015 ENGAGE - EDUCATE - EMPOWER
                   PSG Plus
                   Bord Gáis Energy

Best Financial / Investor Relations Campaign
                   Laya life - Cost of Raising Kids Index
                   H+A Marketing + PR
                   Laya Healthcare

Best Healthcare Campaign
                   HPRA - Cosmetics Campaign
                   Weber Shandwick
                   Health Products Regulatory Authority

Best Use of Sponsorship - Budget €50k or Under
                   Electric Ireland | Electric Picnic 2015
                   Wilson Hartnell
                   Electric Ireland

Best Use of Sponsorship - Budget over €50k
                   AIB Campaign - Backing Club & County
                   Wilson Hartnell
                   AIB Bankcentre

Best Event
                   ESB International 40th Year Anniversary - The Sound that Came from the Gardens
                   Aiken PR
                   ESB International

Best PR for an Event
                   AIG Fenway Hurling Classic
                   PSG Sponsorship
                   AIG

Young Communications Professional of the Year
                   Mark O'Toole

If you would like to learn more about your brand, event feedback or your competitors through Social Media Monitoring, please contact us and the Team will be happy to talk to you about how Newsaccess Media Measurement can add real value to your brand.