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Growing your business, or at the very least maintaining your position, is likely to be at the top of your short, medium and long term business plan.

In this day and age maintaining your website is fundamental to your online presence, which is key to your business flourishing. According to all leading search engine providers the best way to do this is to add timely relevant content to your site.

6 key reasons why fresh content on your website is key to growing your business

1- Keep your customers informed; Updating your website regularly is a great way to advertise your products and keep your customers informed. This can be done via blog posts, news sections or product updates.

2- Appease the search engine masters! Adding fresh content to your website will make the auto-bot search engine crawlers happy, they like to find new content and push it towards the top of the search engine results. Fail to update regularly and you will sink down the search pages rapidly.

3- Stay relevant; you found your niche, you started your business –but has your grip on the market slipped? Do people rely on your site for products or services? Or do customers flock to other businesses? Make your site relevant to the customers that you want. Don’t try and cover all eventualities; stay relevant, remember your niche.

4- Update your site; Old dull graphics? Tired written content? No blog posts since 2013? You need to get your content moving. There are some great content creation companies out there!

5- Writing regularly about your business and business arena is a great way to keep an eye on your business landscape. Use a blog post to research and review your competitors; look at their website content – how can you be better, consistently?

6-Get a website shockingly a large proportion of Irish Small and Medium Enterprises don’t have a website. According to a recent Irish Times article; there are more than 200,000 small and medium-sized businesses in Ireland, but a massive 92 per cent of these can’t process sales online. Furthermore, 37 per cent don’t have a website!

Great Content

We all have our personal favourite sites online; social media, news, sports, music, business; but what keeps you coming back? Aside from the social interactivity of Facebook, Twitter etc. the key reasons we make repeated visits to a website is the quality of the content. Is the site easy to navigate? Is the written content good?

For first time visitors most web traffic comes from search engines, so it’s very important that the 6 key reasons (highlighted above) help to drive first time visitors to your site. There are some very poor websites out there, they are currently slipping down the search engine rankings, don’t let your business lose its focus in the online world. Get in touch with Business World today to discuss your content creation or content marketing needs.

SIM PINDER

JOURNALIST - Business World