Newsaccess sponsor the PRII Annual Conference 2016
Today Newsaccess was the headline sponsor for the PRII Annual Conference 2016 'Communication's Contribution to Organisational Success' held at the Ballsbridge Hotel, Dublin. This brought together key speakers and PR professionals from around the global PR industry. As the event was trending throughout the day, Newsaccess set to work on tracking the social media buzz via the hashtag #priiconf16.
Tweets came flying in! Newsaccess counted over 1,200 Tweets, when ‘potential reach’ is concidered, over 3.2million Twitter users were able to follow the keynote speakers and case studies via #priiconf16!
The Newsaccess team kept the delegates informed throughout the day with a live Tweetwall displaying tweets.
Newsaccess also shared live insights throughout the day, via Twitter, which included live tweet metrics analysing peaks in tweet times. The peak "tweet time" on the day was 09.45am, with a speech by Sixtine Bouygues, Deputy Director General at the European Commission. Sixtine discussed the communication challenges of the European Union, followed by a Q&A – which contributed to the high volume of tweets.
Male v Female
One unexpected demographic was the higher number of female to male tweeters, which stood at 69.6% & 30.4%. Where were all the men??
Our word bubble indicates the trending keywords and topics discussed at the conference. Sixtine Bouygues is shown in two bubbles both her name and her handle which correlates with our Peak Time graph.
Valerie Robinson, Department of Finance collecting her prize from CEO Stuart Mchugh, Newsaccess
Alan Tyrrell Agency Director at PSG Plus
Andrew McLindon from An Garda Síochána
Drawing the winners name in funny glasses, CEO Stuart Mchugh and MC Gina London
John Saunders, President and CEO of FleishmanHillard
John Carroll, CEO PRII, John Saunders, President and CEO FleishmanHillard, Jacqueline Hall, President of the PRII
Newsaccess is the leading provider of media monitoring and media analysis service in Ireland. For more information on Newsaccess click here
