PR Analysis Services
There is no substitute for insightful data when making a communications decision. At Newsaccess we have a dedicated media analysis department which specialises in evaluating our clients media coverage and delivering concise media evaluation reports. Each of our media evaluation reports is specifically tailored to meet our clients needs and includes graphical illustrations of your results.
Media Evaluation reports can be used to:
- Identify Key Influencers
- Benchmark against competitors
- Identify emerging market trends
- Track the performance of a PR campaign
- Monitor the health of your brand in the media
- Measure the PR cause and effect relationship
- Provide valuable insights to assist in making communications decisions
AMEC Newsaccess is an Associate Member of AMEC (International Association for Measurement and Evaluation of Communication), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. Newsaccess is one of more than 120 members in 41 countries worldwide.
Social Media Analysis What’s the latest buzz about your company and what does it mean to you? Identify the key influencers talking about you. Understand industry trends to shape future campaigns. Make sense of it all with in depth tailored reports from Newsaccess.
Traditional Media Analysis We also evaluate traditional media sources such as print and broadcast to give you clear overview of where your brand stands in the media. Whether you need to gain insight into your campaign success or evaluate how effective your messaging has been, Newsaccess can tailor its media analysis service to meet your specific needs.